Podiatric Advertising
January 1990
Updated: January 15, 2004
In order to assist podiatric physicians in understanding
the proper manner in which to advertise or represent themselves in conformance
with statutory requirements, the State Medical Board of Ohio has issued this
statement.
Section 4731.56, Ohio Revised Code, states in part:
A certificate authorizing the practice of podiatric medicine and surgery permits
the holder the use of the title "physician" or the use
of the title "surgeon" when the title is qualified
by letters or words showing that the holder of the certificate
is a practitioner of podiatric medicine and surgery.
Therefore, when a podiatric physician advertises as a physician
or surgeon, it is not sufficient to indicate that he or she "specializes"
in foot and/or ankle care; such advertisements must also include
a designation that the practitioner is a "D.P.M., "
"podiatric physician" or "practitioner, podiatric medicine."
Careful observance of this statutory requirement will avoid any
misunderstanding or misperception by the public and will obviate
the need for Medical Board contact to resolve the situation.
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